Sony Liv is not the leading OTT app in India. But this has a group of people that like to use it. And hence, overall profit does come. Like every OTT platform in competition in India buy the rights to movies that come at the box office first. But Sony Liv does not do that. They make web series and sell other content. Hence, the overall cost does go down.
And then they work on providing content that makes them have set of subscribers’ base. Like having UFC, Champions League, and other cricket content. This makes them spend as much as it is crucial and not cross the line. Still, people do use the Sony Liv Mod APK. This makes the overall cost zero. But still, they have a subscriber base that shows the stability. All this happens due to the content and it makes them invest in good products and projects.
They think that an OTT platform having web series is a much better option than having movies that do cost a lot and then the return might not be the same. If they invest in movies, then they are exclusive OTT releases only. But the series they like to come once a month at least, so the users have the base to look at new things and keep on the platform.
So what others can learn?
Bollywood and Indian cinema now take hdhub4u OTT for granted as the demand makes them feel like a king. But this does not mean that these platforms can do whatever they want to. Some of the platforms in India do make one spend a lot of money on the content, so the buzz in the market can flow.
But they should look that this can take them away from profits as in the long run, it is always better to have the balance from the start. Because this makes the business not spend much and have the money to make. This is what every business needs and this way, stability comes forward and makes things work for a good reason. And this is the reason that opts out many problems.
It creates the outlook of running things in a smarter manner and does not waste money at all. This creates the example that people have to look in deep for shining things.
In the end
India is a market that needs stable growth if not rapid for the OTT platform. Because rapid growth means that those who are coming, can go away. It happens when a mega tour of cricket comes, this brings people. And when it goes out, this makes other things go down. This shows the perfect outlook of seeing the growth that can make these brands keep on working hard for quality content and in return, this makes things flow in the right manner and sets the examples that show that it is not always about burning money to gain things.
